Create an influencer avatar for the young millennials and GENZ. To be aligned with all of their trends and interests. This avatar needs to be loved by our main target and has the capability to connect with brands.
101A can be and do anything, but not everything. We created 101A as a “real person” who needs to be perceived as real, that’s why “it’s” not perfect. A pansexual and gender fluid person, with interests in music, fashion and gaming.